Build the commercial system behind your next stage of growth.
Rocketship Revenue works with B2B companies on growth strategy, market segmentation, ICP, pricing and packaging, sales process, annual planning, forecasting, revenue systems, and AI-enabled GTM execution.
Growth gets harder as the business gets more complex.
New markets, new products, new sales motions, and larger teams create more places for the commercial model to break. I help leadership get clear on the market, offer, economics, process, and systems required to grow.
Market focus is unclear
The team is pursuing too many segments, or the business has not clearly defined where it wins and where to invest.
The offer needs work
Pricing, packaging, positioning, or unit economics no longer match the market or the growth plan.
Execution is inconsistent
Sales process, pipeline, forecasting, reporting, or systems make performance harder to manage and decisions harder to make.
Diagnose. Design. Activate.
Start with the business problem. Build the commercial model around the market, offer, and economics. Then put the process, cadence, and systems in place to run it.
Find the constraint.
Assess the market, ICP, offer, economics, funnel, team, process, and systems to identify where growth is getting stuck.
Build the commercial motion.
Define the market, segmentation, ICP, pricing, packaging, sales process, coverage, metrics, and operating model.
Put it into practice.
Build the planning, enablement, pipeline management, forecasting, reporting, CRM, and operating cadence the team needs to execute.
Revenue strategy through execution.
The work depends on where the business needs help. Engagements can start with a growth strategy question, a new commercial motion, pricing, planning, sales execution, or the revenue systems underneath it.
- ✓GTM strategy, TAM, segmentation & ICP
- ✓Pricing, packaging, margin & deal economics
- ✓New-logo, upmarket & new-market sales motions
- ✓Annual planning, forecasting & pipeline management
- ✓Sales process, qualification, handoffs & operating cadence
- ✓Salesforce & HubSpot architecture, reporting & automation
- ✓AI-enabled research, account prioritization & GTM workflows
Scope
Align on the business problem, the goal, and how success gets measured.
Prioritize
Sequence the work into a practical roadmap with clear owners.
Build
Execute in focused sprints across strategy, process, and systems.
Operate
Install the planning, forecasting, and reporting cadence to run it.
Operating and advisory experience across 40+ high-growth companies, on four continents.
Across my career, I've worked inside and alongside companies from Series A through IPO/public across the U.S., Europe, Africa, and Asia. That range gives me a broad operating view across company stage, market, and business model.
Work directly with Brandon Jones.
I'm a revenue and growth executive with 13+ years across sales, revenue leadership, P&L ownership, international operations, managed services, and PE portfolio advisory.
I helped build the GTM advisory function at Insight Partners, supporting CEOs and CROs across 20+ portfolio companies. Across operating roles, I've helped companies scale recurring revenue, move upmarket, enter new markets, build pricing and packaging, launch new commercial motions, and strengthen the systems used to run the business.
Rocketship Revenue brings that experience together across growth strategy, commercial execution, and revenue systems.
Choose the level of support you need.
Every engagement is a monthly retainer with a set capacity of senior time. What changes between them is how involved I get: advising your team, building alongside it, or owning the revenue function.
Executive Advisory
A standing seat at the table for CEOs and revenue leaders working through growth strategy, planning, pricing, market focus, pipeline, and forecasting. Your team executes. I make sure they are executing on the right things.
Embedded Execution
Everything in Executive Advisory, and then I build. Segmentation, pricing models, sales process, dashboards, forecasting, and the Salesforce or HubSpot work underneath it. Priorities are set together each month.
Fractional Revenue Leadership
I run revenue and growth as part of your leadership team: strategy, operating cadence, pipeline and forecast discipline, support for your sellers, and the systems work, with accountability for the outcome.
Most advisors hand you a recommendation. Most RevOps contractors wait for one. Every tier here covers the full GTM picture, from the growth strategy down to the workflow inside your CRM, delivered by the same person.
Ideas from the work.
Talks and frameworks on growth strategy, sales leadership, revenue systems, AI, and building commercial organizations that scale.
Leadership in the Age of AI
How revenue leaders should think about AI in the GTM stack: what to automate, what to keep human, and how to keep systems accountable as they scale.
Play talk →Moving Your GTM Org Upmarket
The segmentation, ICP, and commercial changes behind a clean move upmarket.
The Four Pillars of a High-Performing Revenue Engine
What separates teams that grow predictably from those that guess.
KPI Framework & Pipeline Management of a Top-Performing Sales Org
The metrics and pipeline discipline that make revenue predictable.
Moving the Needle with Revenue Operations & Enablement
Turning process and enablement into measurable revenue growth.
What are you working on?
Share a little context on the business, the goal, and where you need help. I'll follow up to see if there's a fit.
Message received.
Thanks for reaching out. I'll follow up within one business day to set up a time.